Diferentes modelos de negocio para aplicaciones, Bit2Me Consulting

5 business models you can apply when creating an App

When developing an application for your company, it is important to identify the most important development aspects and procedures. solid value proposition or market researchthis shows us how much our customers are willing to pay to use it.

The development of mobile applications and decentralized applications can bring great benefits to your company. However, the development process of an application extensive planning, development and launch efforts.

Therefore, it is not easy to choose the best business model for the application to be made. adapt to the company’s needs and also pleases users.

Before developing an application, it is important to know how the market works and to choose the most suitable model.

How to choose a business model for your application?

Before everything, avoid complex or overly complex business models. Most successful applications have very simple and familiar business models that are easy for users to understand and use.

In this sense, when choose a business model Even if we don’t have a large user base, it’s important not to rely on the user base as the app has to be profitable.

On the other hand, before the official launch of the app, trial versionallows users to interact with it and test its performance.

As the user base grows, user behavior must be analyzed and adjust your monetization strategy based on the data obtained.

As we explained, the ideal is to implement a profitable business model without thousands of users. scalable as the business grows and this provides an opportunity to monetize a significant portion of user activity.

5 business models you can apply when creating an App

Business models are strategies that can be applied to monetize and profit from an app.

payment apps

This business model requires the end user to pay a certain fee to download the application. This business model usually does not offer trial versions, the user has to decide whether to pay for the use of the application. It is a model that gives fast results.

On the other hand, it is a business model where it is difficult to achieve consumer satisfaction, because once paid and installed, the application does not meet expectations, the user unsubscribes.

It is a business model in decline, especially since the advent of Web3 and decentralized dynamics as well as other more flexible models.


Subscription is a model that has proven to be very profitable in recent years. Apps like Spotify or Netflix have taken advantage of this business model by creating various subscription levels for their apps.

This model may offer a free version of the app with certain functionalities cut off. If the user finds the app useful, they can decide to pay for the full version.

In-app purchases

This is a widely used business model in the industry. play a game, both traditional and Web3. For example, games like Axie Infinity allow you to purchase NFTs and items that give players certain in-game benefits.

These apps are often offered for free and take advantage of users’ natural inclination to seek improvements.


E-commerce applications are among the most profitable business models. Apps like Amazon or Aliexpress take advantage of this business model to make their development profitable.

In Web3, we find NFT marketplaces like OpenSea that allow users to create their own collections and sell them through the app. In this case, the developers charge a fee for each sale or printing of NFTs.

On the other hand, it is a complex business model as it is the most competitive business model.


In this business model, users do not have to pay to install or use the app. However, the app they get is a “basic” model, users who want extra content or digital products will purchase them separately.

This business model allows users to test apps and if they are convinced they can decide to buy the full version.

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